As someone who's spent years watching social media platforms come and go (remember Vine? Myspace, anyone?), this latest drama has me thinking about all those business owners putting their eggs in one very shaky basket.

‍

Here's the deal: While Trump's temporarily paused the ban for 75 days after the CEO's inauguration appearance, we're all left wondering - what happens next? Whether or not TikTok makes a full comeback, this situation serves as a stark reminder for business owners: relying solely on third-party platforms for your marketing efforts is risky.

‍

‍So, what's the solution? Time to diversify, friends.

‍

Diversify Beyond Social Media

What happens when your go-to platform disappears overnight? If all your content and audience engagement are on one platform, your marketing pipeline is at the mercy of forces beyond your control. That’s why now is the time to reevaluate your strategy and focus on what you own—your website, your blog, and your email list. These are your digital “home bases,” immune to bans, shutdowns, or algorithm changes.

‍

Start with Your Digital Home Base

When was the last time you refreshed your website? It’s your most important digital asset, and a well-optimized site can drive traffic, generate leads, and enhance credibility. No algorithm changes, no political bans, no sudden disappearing acts.

  • It's the one piece of digital real estate you actually own
  • No algorithm can tank your visibility overnight
  • Content remains accessible regardless of platform drama
  • You control the user experience from start to finish
  • Analytics provide clear insights into visitor behavior

‍

Beyond Social

‍
Remember when networking meant actual face-to-face conversations over coffee instead of DMs? It still works! In fact, some of my most successful clients are crushing it with a mix of:

  • Strategic Blog Content: Blogging is a tried-and-true way to establish authority and engage your audience. It boosts SEO and keeps your website dynamic and relevant.‍
  • Email Marketing: Build an email list to stay connected with your audience directly—no middleman required.‍
  • Networking: Don’t underestimate the power of old-fashioned, face-to-face networking. It’s the original social media and still incredibly effective.
  • Targeted SEO
  • Updated, conversion-focused websites

‍

Next Steps

‍
Take a hard look at your marketing strategy. When was the last time you updated your website? Are you relying too heavily on social media? Consider this TikTok situation your wake-up call.

Need help crafting a more balanced marketing approach? Let's chat about creating a month-by-month strategy with clear analytics to track what's actually moving the needle for your business.

Ready to build a marketing strategy that can weather any storm? Drop me a line. After all, I've gone from crunching numbers in accounting to coding websites to running marketing for a real estate firm - I know a thing or two about adapting to change while keeping your business growing.